Fit Box Espresso & Superfood Bar
Fit Box is a new concept health food cafe in West End, Brisbane. My father, Simon, and I developed the concept for the cafe and I created all the collateral branding, marketing and social media material.
Simon and I worked together to develop the concept of the store and design the exterior and fit out. This was one of the most exciting projects I have engaged in as I had complete creative control over vision and branding concept for the cafe.
I created the basic logo and identity for the brand which I composed into a brand pitch doc. We then developed the menu, posters, physical marketing materials such as brand loyalty cards, flyers and business cards.
Through the designs you can see soft shapes of hearts and blue tones contrast with the hard squares and pointed edges. The cafe is both for women 20-25 and gym members (typically male 25-45).
We have already gone through a few menu designs to test what worked best. Right now, we are using a horizontal A4 menu (B&W) with text only on a clipboard. Feedback and research has shown that our customers enjoy printed menu with all the options and then can look at our product posters for inspiration or more information.