Tertiary Education: Social Marketing

I was lucky to work on two projects under the employment of the Queensland University of Technology.

First, I helped design visuals and documentation for the rebranding of AMB240, a marketing unit in the business school. We used a service design process with participants, workshops and mapped out pain and pleasure points to design a practical solution.

The second project was a social marketing government-funded project where QUT was one of the main parties involved. The project aimed to understand factors affecting low socio-economic populations around Australia and their post-secondary education.

I was one of two graphic designers who designed the project logo, workshop materials, produced the final report with persona images and infographics, and also helped run workshops in Sydney.

Adobe Illustrator
Social Marketing, Logo Design, Digital Illustration, Service Design