The Minimal Co.
Longtime friends Kayla and Bianca shared a passion for jewelry and fashion. Together they founded The Minimal Co., crafters of one-of-a-kind, polymer clay earrings. Designed and made in their small studio in Brisbane, Kay and B wanted to bring handmade, hypo-allergenic earrings to young professionals and students to inspire and empower.
I had the pleasure of working with these entrepreneurs to create the branding and identity for their company. After settling on the name, The Minimal Co, promoting the emphasis on clean, minimal design, I started designing their logo and packaging.
Our focuses for the brand:
- Soft & flirty
- Young professionals
- Hand-made with Love
HANDMADE IN AUSTRALIA
Empowering young professionals. Inspiring with design and simplicity.
After choosing our colour palette and sketching rough designs for the logos and packaging, I presented the girls with logo and packaging options which we tested with the physical product and played with colours to ensure appropriate contrast with the range of patterns and colours from the earrings.
After a study tour to Japan, also an opportunity to showcase their earrings to the Japanese market and locals, Kayla and Bianca returned to Brisbane to polish their website for launch and social media channels.
In early February, customers were able to purchase online pieces online from their collections such as the Barcelona and Manhatten collection.