Passionate, curious, adventurous…..and tech-obsessed.
about me
I’ve always known that I want to make a dent in the universe.
I believe reality is whatever you want it to be, and happiness is a choice.
My zest for life and curiosity to try new things has lead me around the globe, across different jobs, study and activities.
From trekking to Mount Everest Base Camp in Nepal or volunteering at TEDxColumbia during my time at the University of South Carolina, I continue to push myself outside of my comfort zone.
I graduated from QUT with a Bachelor of Business (Marketing) and Fine Arts (Interactive & Visual Design) in 2020. I am obsessed with the intersection between liberal arts and technology.
In Brisbane, I worked at The Content Division, a content marketing agency and Strong Web Design, a web agency.
I moved to Sydney in 2019 with an Editorial & Content Traineeship at Apple ANZ. Now, I work at eBay Australia as a Graduate.
Outside of my 9-5, I am a freelance writer and graphic designer, I manage digital marketing campaigns for my family businesses and I volunteer as a Surf Lifesaver.
On the weekends I enjoy surfing, thrift shopping and meditation.
What I do
I have diverse work experience in digital marketing, project management and graphic design. This has driven my passion for working in teams and driving creative solutions.
During my time at Apple in their ANZ headquarters, I gained incredible experience in digital services (think Apple Music, App Store, Apple TV), business partnerships, visual design, marketing and analytic teams. Plus major exposure to the tech and music industry, attending events like Vogue Codes and The ARIA Awards.
After 3 years at Apple, I was excited to take on a new challenge at eBay. As a Graduate I get the incredible opportunity to work with 3 unique teams during my program. First in Marketing and now in Export and Monetisation.
Design – starting as a freelance designer in 2015, I developed my skills across graphic design software like Adobe Creative Suite and Procreate on iPad. I use these skills almost everyday to help create sharp, visual presentations, corporate t-shirt designs or even conceptualisation and storyboarding.
Marketing – My passion for marketing, content and customers has evolved from my experience in content marketing and web design agencies, at Apple and now in the Retail Marketing team at eBay. I have worked on end-to-end campaign management, digital & social ads, strategy and planning.
Side projects – I am drawn to things that keep my mind active and challenged outside of my traditional work environment. I love to work on side-hustles and found myself writing articles on the latest marketing, digital and video trends for a startup Clipchamp and various graphic design projects. I also work on all of the Digital Marketing campaign for my family businesses in fitness and cafe. I am drawn to things that keep my mind active and challenged outside of my traditional work environment.
My Experience
Retail Marketing Graduate | eBay Australia, Jan 2021 – Present
A new role at eBay will help me explore the world of e-commerce and learn all the functions of a digital empire. In the Graduate program, I get the incredible opportunity to work across multiple teams such as Retail Marketing and Export & Monetisation.
Apple Services – Editorial & Content Trainee | Apple Australia & New Zealand, April 2019 – Nov 2020
Working in the ANZ Headquarters for Apple, I worked across Apple’s key services such as Apple Music, Apple News, Apple TV and more. From project management and account management, I worked with global teams and refined my eye for detail, great content and ways to engage users in new ways. I made strong connections in the tech and music industry, attending events such as the ARIA Awards, Vogue Codes and many artist showcase exhibitions.
Marketing Assistant | The Content Division, June 2018 – March 2019
This role has allowed me to combine my love of marketing, content creation and social media in one role! This company focuses on different, creative strategies and content creation. My role includes social media management, events management, graphic design, blog writing, paid social media campaigns and marketing strategy.
Specialist | Apple, November 2017 – March 2019
To surprise and delight in the product zone at Apple Carindale. I moved from this role to the Apple graduate program in March 2019 as an internal transfer.
Marketing Director | AMPed QUT, November 2017 – March 2019
Elected as Marketing Director at the 2017 AGM, I help our members get the best experience out of their membership by promoting events through email and social marketing, engaging with members through our members-only Facebook group, pioneering new content such as “what a week,” “tune in Tuesday,” and “magnificent member Monday.” I handed over this role to our new president when I was accepted into a full-time role at Apple in March 2019 where I moved to Sydney.
Digital Marketing Coordinator | Strong Digital, 2017 – 2018
My role at Strong Digital, a web design and development firm in Brisbane, I was responsible for growth and promotion of the firm on social media channels, helping existing and new clients build their social presence. Exposure to: Google Analytics, SEM – AdWords, SEO and team management software.
Social Media Manager | Anytime Fitness Toombul/West End/Lawnton, 2017 – Present
As social media manager, I work across 3 different Anytime Fitness franchises and my role involves creating and scheduling content for social media channels, planning social media campaigns, managing paid social competitions and posts whilst working alongside club managers and the franchise owner to generating new and club relevant content to provide a consistent brand image
Chief Design Officer (CDO) | TEDxColumbia, 2016-2017
As chief officer of design, my responsibilities include overseeing all design production, managing team members, creating graphics for the event and organising company (Idea SC) including logos, sponsorship package, business cards, shirts and relevant collateral and I am also involved in the marketing team including social media management and content creation
Markeing/Social Media Intern | Rescue Social Change Agency, 2016
I completed an internship at a social marketing agency based in San Diego, CA. I worked across many social brand clients such as Commune, Down & Dirty, Fresh Empire, imin and more. With these brands I engaged in projects including social media management, graphic design and ideation. This experience was great to work in and learn about a medium marketing agency environment and observe a variety of positions and roles within the company.
Brand Manager | Fast 40 Fit Club, 2016
Fast 40 Fit Club is a start-up fitness club in West End. I design the brand identity including graphic direction, logos, colour scheme and marketing collateral. I also managed the social media channels and ran paid social campaigns and competitions
Visual Designer | QUT Business School, 2015-2016
I worked on a large, government-funded social marketing project aimed to increase access and awareness to tertiary studies for low socioeconomic areas in Australia. I worked mainly on graphic design materials for workshops across the country and designing the final report. I worked on a team of researchers, academics and another designer where we travelled to Sydney to assist conducting workshops and focus groups.
Member Consultant & Sales Associate | Anytime Fitness 2014-2017
Roles and responsibilities from this role included open and close of the office, courtesy and retention calls for members, facility tours and sales processes to new members, customer service and membership enquiries.
Freelance Graphic Designer | 2015-2016
At the beginning of my career, I was a freelance designer working on branding, logos, posters, business cards and other print materials for a range of clients. Through this role, I learnt about client management, deadlines and time management for briefs, attention to detail and dealing with suppliers.
OTHER FUN THINGS
Education
I’ve made the most of my time in academics by taking these experiences across the globe. I’ve studied in four other different countries including Canada, the UK, Germany and the USA.
This has given me a unique global business and cultural understanding where my life has been balanced between travelling and learning.
I graduated from QUT in 2020 with a Bachelor of Business (Marketing) and Fine Arts (Interactive & Visual Design) with distinction.
I want to complete post-graduate studies in Business in the future.
Queensland University of Technology 2014-2020
Bachelor of Business (Marketing) / Bachelor of Fine Arts (Interactive & Visual Design)
University of South Carolina - Darla Moore School of International Business (2016-2017)
Study abroad program for 2 semesters.
University of Cambridge (Jesus College) (2013)
Summer Program studying advertising and economics
University of Applied Sciences Darmstadt (2018-2019)
Winter program studying international marketing and German.
Our Lady of the Snows Academy
High school study completed in Alberta, Canada.
Brisbane Girls Grammar School
High school.
What people say about me
I have worked with Mackenzie for over three years at Apple and during that time she has always displayed an enthusiastic and passionate can-do attitude in which nothing is ever too much or too hard - she is always eager to do whatever is needed to achieve a task. Mackenzie and I have worked together across a number of teams and she is both a great team player and team leader, able to influence a team and change course in a politically savvy and charismatic manner. Mackenzie is also very creatively inclined and is a go-to resource for me when I am looking to get feedback on the design or layout of a project I am working on and she is able to give feedback in a constructive and meaningful way. Mackenzie is a great asset to any team she works in and brings a willingness to learn, participate and achieve with her wherever she goes.
Mitchell Brown
Apple
Mackenzie consistently stunned me with energy, ingenuity, and positive attitude. No matter what setting Mackenzie is placed in, I am confident she will succeed because of her ability to be a terrific and contributing team member.
Liudas Panavas
TEDxColumbia
If I had to sum Mackenzie’s personality into three words it would be: Enthusiastic, Hard-Working and Go-Getter! I had the pleasure of working alongside Mackenzie during my time at QUT. She is incredibly creative, dedicated to every project she takes on and will be an absolute asset to any team she joins in the future. I feel incredibly lucky to have crossed paths with her, and I’m sure you will feel the same way too.
Kayla Wren
AMPed QUT
Mackenzie was always very prompt with a fast turn around on projects. Look forward to working with her more in the future.
Macauley Ryan
Fast40
Mackenzie's unique combination of marketing and visual design is very useful in developing graphics as part of my service design projects. Mackenzie was also a very capable presenter and interacted comfortably with clients in a very professional manner. I would recommend her to any employer.
Rebekah Russell-Bennett
QUT
Let's get a coffee and talk about our passions.