Passionate, curious, adventurous…..and tech-obsessed.
I’ve always known that I want to touch peoples lives, make a dent in the universe.
My background in Marketing and Design has energised my passion for technology, creative thinking, driving social change and entrepreneurship.
During my time at QUT studying a dual degree in Business (Marketing) and Fine Arts (Interactive and Visual Design), I have been heavily involved in my academic work as well as co-corricular activities such as AMPed, Business Advantage and was lucky enough to complete a year-long international study abroad.
My passions lie in digital marketing, sustainable design and thinking leadership and empowering people to do their best work as well as integrated experience design and content creation.
My curiosity to learn and discover the world has to lead me to many corners of the Earth both traveling and studying!
My team would consider me an organised, creative thinker with a drive for results and interest in leadership.
What I do
My diverse work experience in design/marketing/business has provided opportunities in roles such as graphic designer, social media manager, digital marketing coordinator, brand manager and chief design officer.
The roles have allowed me to build my skills, gain experience in these fields and gain experience working in a marketing agency, web design studio, small business environment and managing clients.
My role as a specialist at Apple has allowed me to explore my interpersonal skills and unleash my passion for technology and design.
Some of my skills include:
Marketing Assistant *NEW* | The Content Division, June 2018 – Present
This exciting new role has allowed me to combine my love of marketing, content creation and social media in one role! This company focuses on different, creative strategies and content creation. My role includes social media management, events management, graphic design, blog writing, paid social media campaigns and marketing strategy.
Specialist | Apple, November 2017 – Present
To surprise and delight in the product zone at Apple Carindale.
Marketing Director | AMPed QUT, November 2017 – Present
Elected as Marketing Director at the 2017 AGM, I help our members get the best experience out of their membership by promoting events through email and social marketing, engaging with members through our members-only Facebook group, pioneering new content such as “what a week,” “tune in Tuesday,” and “magnificent member Monday.”
Digital Marketing Coordinator | Strong Digital, 2017 – 2018
My role at Strong Digital, a web design and development firm in Brisbane, I was responsible for growth and promotion of the firm on social media channels, helping existing and new clients build their social presence. Exposure to: Google Analytics, SEM – AdWords, SEO and team management software.
Social Media Manager | Anytime Fitness Toombul/West End/Lawnton, 2017 – Present
As social media manager, I work across 3 different Anytime Fitness franchises and my role involves creating and scheduling content for social media channels, planning social media campaigns, managing paid social competitions and posts whilst working alongside club managers and the franchise owner to generating new and club relevant content to provide a consistent brand image
Chief Design Officer (CDO) | TEDxColumbia, 2016-2017
As chief officer of design, my responsibilities include overseeing all design production, managing team members, creating graphics for the event and organising company (Idea SC) including logos, sponsorship package, business cards, shirts and relevant collateral and I am also involved in the marketing team including social media management and content creation
Markeing/Social Media Intern | Rescue Social Change Agency, 2016
I completed an internship at a social marketing agency based in San Diego, CA. I worked across many social brand clients such as Commune, Down & Dirty, Fresh Empire, imin and more. With these brands I engaged in projects including social media management, graphic design and ideation. This experience was great to work in and learn about a medium marketing agency environment and observe a variety of positions and roles within the company.
Brand Manager | Fast 40 Fit Club, 2016
Fast 40 Fit Club is a start-up fitness club in West End. I design the brand identity including graphic direction, logos, colour scheme and marketing collateral. I also managed the social media channels and ran paid social campaigns and competitions
Visual Designer | QUT Business School, 2015-2016
I worked on a large, government-funded social marketing project aimed to increase access and awareness to tertiary studies for low socioeconomic areas in Australia. I worked mainly on graphic design materials for workshops across the country and designing the final report. I worked on a team of researchers, academics and another designer where we travelled to Sydney to assist conducting workshops and focus groups.
Member Consultant & Sales Associate | Anytime Fitness 2014-2017
Roles and responsibilities from this role included open and close of the office, courtesy and retention calls for members, facility tours and sales processes to new members, customer service and membership enquiries.
Freelance Graphic Designer | 2015-2016
At the beginning of my career, I was a freelance designer working on branding, logos, posters, business cards and other print materials for a range of clients. Through this role, I learnt about client management, deadlines and time management for briefs, attention to detail and dealing with suppliers.
Checkout this video I made at MYRIAD!
Another video...this time at a QUT AMPed x WIB Event
I believe that everyone can make a difference in the world when they unlock their passions and explore their potential.
That’s why I like to spend time outside of work exploring my interests in:
• Outdoor activities like hiking and paddleboarding
• Listening to Podcasts
• Photography and video
• Anything adventurous or out of my comfort zone
I have gained a global business and cultural understanding through studies in England, the United States, Australia, and Canada. I recently returned from a 1-year study abroad program in South Carolina, USA. I am set to graduate in Brisbane mid-2019.
Queensland University of Technology
Bachelor of Business (Marketing) / Bachelor of Fine Arts (Interactive & Visual Design)
University of South Carolina
1 Year Study Abroad: Marketing
University of Cambridge (Jesus College)
Summer Program: Advertising / Economics
Mackenzie's unique combination of marketing and visual design is very useful in developing graphics as part of my service design projects. Mackenzie was also a very capable presenter and interacted comfortably with clients in a very professional manner. I would recommend her to any employer.
Mackenzie consistently stunned me with energy, ingenuity, and positive attitude. No matter what setting Mackenzie is placed in, I am confident she will succeed because of her ability to be a terrific and contributing team member.
Mackenzie was always very prompt with a fast turn around on projects. Look forward to working with her more in the future.